Local SEO Optimisation Services

Local SEO is the development of SEO tactics and strategy for a geotargeted audience. Local SEO helps brick and mortar stores and digital businesses market themselves online. This is achieved by ensuring their web presence is friendly and visible to local customers within a given geographical area.

Local SEO works by optimising your Google My Business profile, your website and social media platforms to ensure your business appears at the top of Google local search.

Our Local SEO strategy will optimise your existing online presence within Google apps and increase your brand reach. Furthermore we aim to raise awareness across web directory listings relevant to your geographical location and service.

We like to think of local SEO as being everywhere your local customers need you to be, at the exact time they need you.

Surge SEO is a specialist Local SEO service company, We have a deep SEO expertise that allows us to only specialise in this field, something very few companies are able to do.

Surge SEO’s SEO expert strategist and consultants design bespoke local SEO campaigns to capitalise on your company’s strengths and commercial opportunities. Here’s a non exahustive list of expert SEO services you can expect from us:

We specialise only in local SEO campaigns. Why? Because we are really good at supporting our clients to reach their goals.

We have spent years refining our local seo opitimisation services to ensure we offer a level of expertice that others can’t get close to.

All our clients have a dedicated senior local SEO expert and 24 hour support 7 days a week if they need it.

Our full-service local SEO package costs £300 per month and includes all of the services mentioned on our homepage. All of this will be explained on our initial chat.

Packages can be increased or decreased dependent on the amount of content you would like us to create for your website and Google My Business.

Google wants to serve their client base by providing the best, most relevant results they can. Therefore, they love new content and websites that post regularly.

We believe it is essential to post on your website and Google My Business at least once per month. That’s why we include one blog post and one Google My Business post in our standard package (£300 per month).

If your budget allows you to increase your posts, we encourage you to do so. This is optional and can be changed month to month.

We create engaging blogs, videos, infographics for our clients that ensures clients return to your website, attracts links from external sources and hits a multitude of Google Local Ranking Factors.

Local search marketing becomes more competitive year after year.

Small businesses have now clicked on to the enormous potential a thorough local SEO campaign that increases search visibility, and the ability to connect with local customers can have.

Google are aware that local businesses are now switched on to this and are constantly improving a complex search algorithm. This complicated process has seen dramatic changes over the last few years.

Google and other search engines are continually looking for ways to offer users with the most valuable and helpful information nearby. Consequently ranking well in local search has become:

A: More competative than ever before

B: Requires a strategic approach that incorporates a wide range of ranking factors

While the exact ranking formula for local SEO is not known, we do understand that several key factors are must dos to help local businesses

1. Google My Business optimisation
2. Website on-page signals
3. Online reviews
4. Backlink profile
5. Web directory citations
6. The behaviour of visitors to your website, Google apps and social media profiles
7. Local content development and engagement

Online directories and citations are the modern Yellow Pages and Thomson Directory. There are thousands of these types of directories online. Signing up to these directories and getting your business listed is known as a citation.

Citations provide excellent opportunities to get consistent information (NAP, Name, Address, Phone Number) about your business on the internet. Citations also create local backlinks to your website (creates a link from an external website to yours) from trustworthy and authoritative websites.

This is important because:

Potential customers use directories and citations to find products and services and their contact details.

Search engines use citations to confirm the all-important NAP of a business.

NAP consistency is imperative for good local SEO and a key element of our Local SEO optimisation services.

We use several sites to create citations of your business. This is not exhaustive and does not include the critical ‘local to your area’ web directories that we manually search for:

>  Bing

> Google My Business

> Google Maps

> Foursquare

> Yelp

> Trip Advisor

> Better Business Bureau

> Amazon

> Facebook

> Twitter

> Local.com

> Yext

> Chamber of Commerce

> Apple Maps

> LinkedIn Company Directory